The Advisory Cloud Podcast: Mark Osborne - The Marketing Maverick

🎙️ Advisory Cloud Podcast: Mark Osborne - The Marketing Maverick In this riveting episode of the Advisory Cloud podcast, host Chris Beaver welcomes a true marketing and technology trailblazer, Mark Osborne. With over two decades of experience, Mark has been at the cutting edge of creating revenue systems for SaaS, tech, and B2B services firms. Recognized by Ad Age Magazine for his innovative strategies, Mark has built marketing solutions for Fortune 500 and 5,000 companies and has collaborated with industry giants like Meta and Google.

We'll dive deep as Mark discusses his best-selling book, "Are Your Leads Killing Your Business?" and shares insights into the modern B2B buying journey, the importance of quality over quantity in lead generation, and the power of a systems-based approach in marketing. From his early days in the music industry to leveraging guerrilla tactics in account-based marketing, Mark's journey is filled with valuable lessons for businesses of all sizes.

Whether you're a budding entrepreneur or a seasoned business professional, this episode is packed with actionable insights and strategies to drive growth and innovation. Don't miss out!

🔗 Check out Advisory Cloud: advisorycloud.com
📚 Get Mark's book: modernrevenuestrategies.com/freedownload

Timestamps:

00:02 - Introduction to Mark Osborne

00:53 - Mark's response and background

01:54 - Transition from the music industry to marketing

03:47 - The evolution of marketing and the internet

04:20 - Dive into Mark's best-selling book

06:31 - The changing B2B buying landscape

09:58 - The 80/20 rule of leads

12:44 - The power of systems in marketing

15:13 - Guerrilla tactics in account-based marketing

18:07 - Leveraging the customer buying journey

21:30 - Baking 100 cakes

25:18 - Mark's work with Advisory Cloud